Small Business · Digital Services for USDA & Federal Agriculture

Fortune favors
the well-tended.

Fortune Performance is a small software firm building digital services for the federal agricultural sector — modern applications, applied AI, and operational tooling for USDA, NIFA, and the producers they serve.

10+ years of software development experience
Federal contracting experience
Built for SBIR & small-business contracting vehicles
Hands-on agricultural domain knowledge

Founder & Principal Investigator

Peter Egan

Software engineer and federal technical program manager building Fortune Performance to bring engineering rigor — and first-hand producer perspective — to USDA digital services.

10+ yrs across software, technology, and food production
3 yrs federal contracting (VA digital services)
Founder of Haymow — herd & operations software for small producers

Our Thesis

The federal agricultural sector deserves the same caliber of software the rest of government is finally getting.

Decades of investment in defense, health, and treasury modernization have produced a generation of digital service teams that ship real software for real users. Agriculture has lagged. USDA serves more than two million farms, dozens of program offices, and a research apparatus that touches every corner of American food production — and it is hungry for the same standard of tooling.

Fortune Performance was founded to do that work. We pair federal-grade software engineering with first-hand agricultural knowledge — because the people building the tools should understand the operation that depends on them.

What We Do

Capabilities, grounded.

Three core practice areas. Each one is informed by direct experience inside federal contracting and by working a real agricultural operation.

Federal Digital Services

Custom software, modernization of legacy systems, and product delivery for federal agencies — built to the standards already proven across the federal digital service community.

  • Application development & modernization
  • Cloud-native architecture (FedRAMP-aware)
  • Human-centered design for program staff
Focus Area

Agricultural Technology

Tools built specifically for producers, extension, and the USDA program offices that serve them. Operational record-keeping, herd and crop data, cost tracking, decision support — designed by someone who uses these systems on his own operation.

  • Producer-facing applications
  • Research data platforms (NIFA-aligned)
  • Field-realistic UX for low-connectivity environments

Applied AI & Automation

Pragmatic AI integration for federal program offices and small businesses — automating reporting, data ingestion, document workflows, and decision support without the hype.

  • Workflow & reporting automation
  • LLM tooling with appropriate governance
  • Integration across legacy & modern systems

Case Study · Flagship Project

Haymow — operations software
for the operations that feed America.

Haymow is a herd, feed, and operations platform purpose-built for small and medium-sized livestock producers — the segment of American agriculture that is largest by count, smallest by software budget, and most poorly served by the existing tooling.

It tracks feed inputs and costs, monitors animal health, captures production data, and surfaces the operational signals a producer actually needs — without requiring an enterprise license, a consultant, or a stable LTE signal.

Haymow is the flagship project of Fortune Performance and the basis of an in-progress USDA SBIR proposal. It is also the system the founder uses to run his own herd.

Feed & Inputs
Input cost tracking, ration logging, supplier records.
Animal Health
Treatments, vaccinations, weights, observations.
Production Data
Herd inventory, breeding records, yield outcomes.
Operations
Cost-of-production roll-ups, field-friendly capture.
Discuss the Haymow proposal

About the Founder

Three perspectives.
One company.

Fortune Performance is led by Peter Egan, founder and Principal Investigator. The company was built deliberately around three perspectives that almost never sit in the same person:

Software engineer & technical program manager

More than ten years building software and leading technical programs, with the last three focused inside federal contracting on VA digital services. Familiar with how federal software actually gets built, reviewed, and shipped — the engineering standards, the procurement realities, and the program-office side of the work.

Small-scale rancher

Operates a working livestock operation. Knows from direct experience what producers track, why existing software doesn't fit, and where the real friction points are between a producer and the federal programs designed to support them.

Small business owner

A decade of running his own businesses before founding Fortune Performance. Approaches federal small-business contracting vehicles, including SBIR, as someone who has actually run a business — payroll, customers, taxes, and all — not just studied one.

That combination is the entire point. Most federal ag-tech is built either by people who understand the technology but not the producer, or the producer but not the technology. Fortune Performance is built to close that gap.

At a Glance

Founder & Principal Investigator
Peter Egan
Disciplines
Software engineering · Technical program management · Small business
Experience
10+ years across software, technology, and food production
Federal Experience
3 years supporting VA digital services contracts (in personal capacity, prior to / alongside founding Fortune Performance)
Flagship Project
Haymow — herd & operations software for small producers
Sector Focus
USDA, NIFA, federal agricultural research & producer-facing programs
Software Engineering Federal PM Applied AI Small Business

Capabilities Statement

The basics, on the record.

Fortune Performance is a U.S. small business focused on digital services for the federal agricultural sector. Below is a snapshot of how to evaluate, contact, and contract with the company.

Company
Legal Name
Fortune Performance
Type
U.S. Small Business
Founder & PI
Peter Egan
Founded
2026
Principal Office
Lometa, TX
Federal Identifiers
SAM.gov UEI
[TBD — registration in progress]
CAGE Code
[TBD]
Primary NAICS
541511 — Custom Computer Programming Services
Secondary NAICS
541512, 541611
Designations
HUBZone certification — pending (Lometa, TX principal office)
Focus & Vehicles
Target Agencies
USDA (incl. NIFA), federal ag research community
Of Interest
SBIR / STTR, small-business set-asides, subcontracting to primes
Core Competencies
Software development, applied AI, agricultural domain software

Note: Fortune Performance is a newly formed small business. Past performance referenced on this site reflects the founder's prior and ongoing professional experience, not work delivered by the company itself. Federal registrations and identifiers will be updated here as they are completed.

Building something for USDA?
Let's compare notes.

Whether you are a program officer, a prime evaluating a teaming partner, or another small business in the federal ag space — reach out. Direct conversations, no sales scripts.

Start the Conversation

Get in Touch

Let's talk about
what's possible.

For SBIR partnership inquiries, USDA program collaboration, teaming, or general questions about Fortune Performance and Haymow — the founder is the easiest path. Replies typically within one business day.

Lometa, TX HUBZone — operating remotely across America

No spam. Replies within one business day.